Amazon growth for established DTC & CPG brands

The Amazon
team built for
DTC brands.

Full-service account management, brand creative, PPC and DSP. One connected team.

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$1B+Client sales managed
15+ yrsSelling on Amazon ourselves
130+Brands scaled
Our track record

Brands We Have Scaled

The modern Amazon playbook

Your TikTok and Meta ads are sending shoppers to Amazon. Right now.

Whether you sell there yet or not, a slice of every dollar you spend on paid social ends up on Amazon.

The Amazon customer journey
  1. 01Someone sees your brand on TikTok or Meta.
  2. 02They open Amazon and search for your brand.

What you get todayYour current agency

  1. Your current agency03Your listing shows up next to 10 knockoffs.Or a hijacker is in your Buy Box. Their bad reviews land on your listing.
  2. Your current agency04They click your Amazon ad and buy.You paid twice for one customer. Your agency calls it organic and takes the credit.
  3. Your current agency05Your ad numbers are inflated.Spillover and new-to-brand sit in one report. Nobody can say what’s actually working.
  4. Your current agency06Rank, reviews and sales slide.And you don’t know what you actually made.

What you get with usFor The Record:

  1. For The Record03We take the knockoffs down.You own the Buy Box, the reviews and the sales they were stealing.
  2. For The Record04Every sale is credited to what caused it.We don’t take credit for your spillover. We use it to win new-to-brand customers.
  3. For The Record05Spillover and new-to-brand get their own strategies.You see exactly what TikTok and Meta did for Amazon, and which dials to turn.
  4. For The Record06Rank, revenue and profit go up.Conversion up. ACOS down. Profit you can actually see.
Amazon listing creative

Listing images
built to convert.

Main images and infographics that win the click, built by the same connected team that runs your ads.

What we actually do

The Amazon team
you wish you’d
hired first.

The whole account. Not just the ad account. Strategy, creative, advertising and daily account management working toward the same goals.

Full-service management connects the channel. PPC and DSP are advertising capabilities within the plan, used where they fit your brand.

01 /

Full-service
account
management.

Your Amazon business needs more than campaign adjustments. We connect the strategy, listings, creative, advertising, and operations, with one team accountable for the channel.

Channel strategy / Catalog & account health / Listings & A+ / Brand Stores / Reporting
Explore account management ↗
02 /

Amazon
PPC ads.

Get your products in front of shoppers actively searching and comparing. Connect keyword targeting, campaign structure, creative, and budget decisions to the wider business.

Sponsored Products / Sponsored Brands / Sponsored Display / Testing & optimization
Explore Amazon PPC ↗
03 /

Amazon
DSP ads.

Reach relevant audiences beyond search, and reconnect with shoppers who already know you. Display and video with a defined role in the growth plan, when your brand is ready.

Audience strategy / Display & video / Prospecting / Remarketing / Measurement
Explore Amazon DSP ↗
One strategy.
Different growth levers.

The right mix depends on your brand’s stage, economics, and opportunity. Not every brand needs every lever on day one.

Experienced hands on every account.

A full team
of experts on
your account.

Founder & CEO, Michael Jordan, has sold on Amazon for over 15 years and built the Amazon team that became For The Record. We know the modern ecommerce playbook. Amazon, Meta, TikTok and Google all feed each other.

Your brand gets strategy, advertising, DSP, SEO, creative, brand protection and operations in the account every day. The people you see here, not a sales team that disappears after you sign.

For The Record
  • Founder
  • Executive Assistant
  • Founder & CEO
  • Account management
  • District Manager
  • Amazon Account Manager
  • Amazon Account Manager
  • Amazon Account Manager
  • Advertising
  • PPC Manager
  • PPC Specialist
  • Amazon Advertising Specialist
  • Amazon Advertising Specialist
  • SEO & catalog
  • Catalog Specialist
  • Amazon SEO Specialist
  • Amazon SEO Specialist
  • Amazon SEO Specialist
  • Catalog Specialist
  • Catalog Specialist
  • Amazon Strategist
  • Creative
  • Graphic Designer
  • Graphic Designer
  • Graphic Designer
  • Creative Manager
A different way to own Amazon

How our growth team compares

Four ways to build your Amazon team. See how the services and day-to-day responsibility compare.

Swipe to compare all four options →

What your brand needs Other Amazon agenciesIn-house teamFreelancers
Full-service account managementOne connected teamAccount maintenance over ownershipBuild the departmentCombine vendors
Amazon PPC advertisingExperienced senior specialistsJunior teamHire a PPC specialistSeparate scope
Amazon DSP advertisingIn-house teamOutsourced or no capabilityHire or outsourceSeparate scope
Listing, A+ & Store creativeConnected to the strategyHanded off to a creative vendorHire a creative teamSeparate scope
Day-to-day account operationsManaged by our teamTicket-driven account supportStaff internallySeparate scope
Brand complianceMonitoring & issue supportNot includedStaff or outsourceSeparate scope
Counterfeit / hijacker protectionMonitoring & enforcement supportNot includedStaff or outsourceSeparate scope
One accountable Amazon teamOne point of ownershipAccount manager, siloed deliveryYour internal leadYour team coordinates
Strategy across the whole channelOne shared growth planPPC-first planningYour team connects itAlign separate plans
A conversation before a commitment

First, let’s see
if we’re the right team.

01 / APPLY

Tell us about your brand.

Where Amazon stands today, where you want it to go, and what’s getting in the way.

02 / CONNECT

Have a real conversation.

If there’s a fit, we’ll connect to understand your goals and the opportunity.

03 / PLAN

See the path forward.

We assess your account or launch opportunity, then walk through our recommendations and scope.

Before we talk

A few things
worth knowing.

We’re not on Amazon yet. Is this for us?

Yes. If you’re an established DTC or CPG brand, the conversation can start with your launch opportunity, not your existing Amazon revenue.

We already have an agency. Can you take over?

We start with what is working, what is missing and what you want a new partner to own. Before any transition, the responsibilities and scope need to be clear.

Do you only manage advertising?

No. FTR brings strategy, listings and creative, advertising, and account operations together. The exact scope is defined around your brand’s needs.

What happens after I apply?

We review your brand and goals. If there’s a fit, the next step is an introductory conversation, followed by a deeper account or launch assessment.

You didn’t build this brand to play small.

Your brand.
Our Amazon team.

Launching a new channel or rethinking the one you have? Let’s build the Amazon business your brand deserves.

Book a callFor established DTC and CPG brands.